The packaging industry is in constant evolution, with technological developments significantly affecting the way products are presented and perceived by consumers. Modern printing technologies are opening up new opportunities for manufacturers and brands, enabling them to create labels that not only attract attention, but also enhance the functionality and interactivity of packaging. Below, we look at how innovative print technologies are changing the packaging industry.
The future is now: How innovation is changing the label market 2024-2029
In the coming years, we can expect to see significant changes in the label market that will transform the way we interact with products. Here are some of the key trends and forecasts that are shaping the industry, based on analysis from research firm Mordor Intelligence.
Global label market – the growth engine of the economy
The global label market, which was estimated at US$42.29 billion in 2024, is expected to grow to an impressive US$53.71 billion by 2029, an increase of almost 5% per year. In a world where first impressions are often the most important, labels play a key role. They not only inform, but also catch the eye, sell and build brand image. In the digital age, where every detail matters, it is the label that often determines the consumer’s choice.
Smart labels – A revolution in interaction
The smart label market is booming. The projected growth from USD 15.67 billion in 2024 to USD 33.40 billion in 2029 shows just how popular this technology is becoming. Smart labels, using technologies such as RFID, NFC or temperature sensors, are revolutionising industries from logistics to healthcare. Not only do they make it possible to track products on an ongoing basis, but they also provide consumers with valuable real-time information.
By integrating with digital technologies, label printing is becoming more tailored to the needs of small and medium-sized businesses. They offer faster on-demand production, greater flexibility and the ability to personalise, which is key to success in today’s fast-changing world.
Each of these trends demonstrates how technological innovation can transform traditional industries, providing new opportunities for businesses and improving the everyday experience of consumers. The world of labels is evolving – and at a fascinating pace. Let’s get ready for what the future holds, because one thing is certain – it’s going to be innovative and interesting….
Digital printing – Speed and flexibility
Digital printing continues its expansion in the packaging industry. Its main advantages are the speed of production and the ability to run short runs without the additional costs associated with changing machine settings. It is ideal for brands that want to run promotional campaigns or offer limited editions of products.
Smart labels – Connecting with technology
Innovations in the field of labels also include integration with digital technologies such as:
- RFID (Radio Frequency Identification) – a radio frequency identification technology that allows data to be remotely stored and read from so-called RFID tags, which can be placed on various objects. It works at different distances, depending on the type of RFID system.
- NFC (Near Field Communication) – a short-range wireless communication technology that allows data exchange between devices in very close proximity (up to a few centimetres). It is a form of RFID specifically adapted for fast transactions such as mobile payments.
Labels equipped with these technologies can store product tracking data and also enable interaction with consumers via smartphones. Such solutions open up new opportunities for personalising the shopping experience and increasing customer engagement.
Environmental labels – Sustainability
In response to the growing environmental awareness of consumers, printing technologies are also adapting to the needs of sustainability. Labels produced using biodegradable inks and materials are becoming increasingly popular. Manufacturers are striving to minimise the environmental impact of their operations, and this is also reflected in their printing methods.
Functional printing – A new generation of labels
Developments in printing technology make it possible to create labels with additional functions such as temperature or freshness indicators that are particularly useful in the food industry. Labels can now not only indicate the composition of a product, but also its freshness and appropriate storage temperature.
3D printing – A revolution in personalisation
3D printing, although originally used mainly in prototyping, is also gaining ground in label production. It makes it possible to create personalised and unique packaging forms on a small scale, without investing in costly production moulds. This allows brands to experiment with shapes and structures, creating packaging that is both functional and aesthetically pleasing to consumers.
Summary
Innovative print technologies are changing the packaging industry in many ways, offering manufacturers new tools to enhance the appeal and functionality of packaging. This provides brands with the opportunity to better align with market expectations and raise the standards of their product presentation. As these technologies evolve, we can expect to see even more innovation and benefits for manufacturers and consumers.
